![]() ![]() The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks”, after the character in a fairy tale. Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in-law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. The nation’s favorite bakeshop currently has an outstanding 400 products in its product range. Its mission is to constantly innovate new products that suit the discriminating Filipino taste. This attests to the genuine quality and dedication that Goldilocksputs into its products and services.įor 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. It was also awarded by DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the FoodRetail category. Ask any Pinoy what his favorite Goldilocks products are, and he’s sure to name at least one!Īpart from being awarded the Superbrand Seal of Recognition, Goldilocks has been elevated to the Hall of Fame in both the Bakeshop and Franchise categories by several award-giving bodies such as the Consumer Union of the Philippines, Parangal ng Bayan, and the Philippine Franchise Association. ![]() Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all economic classes with a wide variety of products, at prices within the consumers’ reach. Expand their stall for more accommodation of customer. Goldilocks need to create new varieties of cakes and pastries for the demand of their customer. The competition is high intense because their area lot of choices in the market. The competitors of goldilocks are pastries restaurant, café, red ribbon, French Baker and even the local bakeshop. ![]()
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